I remember hearing Old Home Fill 'er Up And Keep On Truckin' Cafe on WHO of DesMoines, many years ago, and they played it hard for a while. That song came about because of a successful advertising campaign made by Bill Fries, featuring a trucker, a diner, and a waitress named Mavis.
Those ads led to a regional hit song, and that led to a record contract in Nashville. Click for the Billboard obit and story.
Here are a few of my favorites by C.W. McCall.
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